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Keywords: Marketing solutions
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (6): 644–652.
Published: 13 November 2018
... of cost-effective marketing solutions to promote water conservation. In the current study, the researchers addressed potential cost-effective marketing solutions to water conservation by examining the use of an advertisement compared to an advertisement combined with a product (eco-feedback technology...
