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Keywords: Marketing strategy Cross cultural studies
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 214–224.
Published: 27 April 2012
... estimates of the cultural values or the “slopes” of the parameters in different societies (Sekaran, 1983). Consumer attitudes toward marketing Decomposition Cross‐cultural consumer research International marketing Marketing strategy Cross cultural studies Attitudes China Canada...
