... Social software Social media Media use Mass media Internet An executive summary for managers and executive readers can be found at the end of this article. As Table I shows, different researchers have used different terms to characterize the same phenomenon. We note that the media...

... China Children (age groups) Mass media Consumer psychology Advertising media An executive summary for managers and executive readers can be found at the end of this article. The functions of communication in a society are surveillance, consensus, and socialization (Lasswell, 1948...

... behaviour Shopping Children (age groups) Mass media China An executive summary for managers and executive readers can be found at the end of this article. China, the country with the largest population of children in the world, adopted a single‐child policy in 1979 (Zhang and Yang, 1992...

... management Innovation Mass media New product development Technological change The average American is exposed to 61,556 words from the mass media each day which works out to just under 4,000 words per waking hour, about 60 words per waking minute per person per day. Between 1960 and 1980...

...Judy Cohen Discusses consumer response to the use of Asian models to reach the Asian‐American market through mass media advertising. Reports on the results of an empirical study to discover white consumer reactions to Asians in advertising. Summarizes that Asian models achieved a more favourable...