...Gavin Nolin; Ismail Karabas; Skyler King Purpose Using signaling theory as a theoretical foundation, this study aims to investigate how consumers respond to message framing emphasizing physical location and popularity of an esports team. Additionally, this research looks at how power distance...

... this gap by investigating the role of message framing and source expertise in encouraging the healthy eating intention for OTG consumption. Design/methodology/approach Two scenario-based experiments were conducted. Study 1 collected data from 136 Australian OTG consumers to examine the effectiveness...

... balanced claim about the potential health consequences of a food product (i.e. stevia, a sugar substitute). Study 1 aimed to establish the foundation for the visual superiority effect, with the aim of replicating the typical findings about textual message framing (gain vs loss) × self-regulatory...

...Ceren Ekebas-Turedi; Elika Kordrostami; Ilgım Dara Benoit Purpose The purpose of this study is to investigate the impact of ad message framing (self-benefit vs other-benefit messages) and perceived consumer effectiveness (PCE) on green advertising effectiveness. Design/methodology/approach...

... Accountability Message framing Message appeals Prosocial marketing Prosocial messages Digital technology has compressed the perceived distance between consumers. Individual decision-making is influenced when relationships with others and the world are highlighted (White and Peloza, 2009). This factor...

... memory. Therefore, a brief review of relevant message-framing literature follows. Frank Dardis can be contacted at: fed3@psu.edu 18 07 2016 07 01 2018 13 05 2018 27 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only...