...Savita Prasad Kunwer; Shalini Singh Purpose Undeniably, mindful consumption can help maintain the equipoise among the environment, society and business organizations. It can also contribute to environmental, people and economic sustainability by disengaging consumers from unsustainable...

...Mihir Kumar Kushwah; Himanshu Shekhar Srivastava Purpose This study aims to examine how externally attributed service failures lead to customer incivility intention through the mediating role of anger and explores customer mindfulness as a moderating factor. Design/methodology/approach Three...

... outcomes – behavioral avoidance ( BA ) and sustainable responsible behavior ( SRB ), through the mediating mechanism of mindfulness ( MF ). Design/methodology/approach Initially, qualitative interviews (n = 32) were conducted to generate pooled items. Second, three studies were undertaken...

... detrimental consequences despite being essential. Mindfulness is often proposed as a factor that could potentially influence sustainability. However, the empirical association between mindfulness and sustainable consumption behavior (SCB) and the underlying pathways remain underexplored. Therefore, this study...

...Sharad Gupta; Weng Marc Lim; Harsh V. Verma; Michael Polonsky Purpose Mindful consumption is a popular concept that is often associated with mindfulness and religious faith, but nonetheless, its empirical associations to these remain relatively underexplored. Clarifying the impact of mindfulness...

... simulation and experience type (ordinary versus extraordinary) and measure affective misforecasting and mindfulness. Data were analyzed using a combination of ANOVA and PROCESS. Findings Mental simulation before an experience causes negative affective misforecasting to occur for extraordinary experiences...