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Keywords: Moral character
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (4): 238–239.
Published: 01 June 2005
...Audhesh K. Paswan Gene goes a step further and argues that a key determinant of unethical behavior is the moral character amongst managers. Strong moral character gives people the strength to resist temptation, use the right philosophy, and rise above the quagmire of not‐so‐clear signals. A lack...
