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Keywords: Multi‐cultural society
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (2): 158–159.
Published: 01 March 2004
...Janis Dietz Marilyn Halter . Shopping for Identity . New York, NY : Schocken Books 2000 . 244 pp. $13 www.schocken.com © Emerald Group Publishing Limited 2004 --> Ethnic groups Multi‐cultural society Consumer marketing USA Marilyn Halter uses...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (6): 534–542.
Published: 01 November 2001
... covered in the book. Marye C. Tharp . Marketing and Consumer Identity in Multicultural America . Thousand Oaks, CA : Sage Publications 2001 . 398 pp. US $38.95 USA Multi‐cultural society Consumers The 2000 census found the population of the USA to be more...
Journal Articles
Sensitive Groups and Social Issues: Are You Marketing Correct?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (4): 55–64.
Published: 01 December 1994
... such as alcohol and cigarettes (Spratten, 1991). © MCB UP Limited 1994 Consumer attitudes Ethics Green issues Lifestyles Market segmentation Marketing strategy Minorities Multi‐cultural society Social responsibility Allegiance among members of sensitive groups has become a critical...
