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Journal Articles

Multicultural Intelligence: Eight Make‐or‐Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

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Ramendra Singh
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (5): 478.
https://doi.org/10.1108/07363761011063376
Published: 03 August 2010
... by Geoff P. Lantos © Emerald Group Publishing Limited 2010 --> Multicultural societies Ethnic groups Race Sexual orientation Marketing Advertising In 1963, E. Frederic Morrow, White House's first African‐American executive who served President Eisenhower as an administrative...
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Journal Articles

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans

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Mohammad Ali Zolfagharian, Qin Sun
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 345–357.
https://doi.org/10.1108/07363761011052387
Published: 29 June 2010
... and Kara, 2002 ; Spillan et al., 2007) and incidental emotions and cognitive appraisals (Maheswaran and Chen, 2006). Country of origin Ethnocentrism Multicultural societies Social differentiation Consumer behaviour An executive summary for managers and executive readers can...
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