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Keywords: Need for touch
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Journal Articles
Journal of Consumer Marketing (2021) 38 (4): 364–373.
Published: 05 May 2021
..., Study 1), the moderating role of type of information (tactile vs. generic, Study 2a); and the moderating role of need for touch (NFT) (Study 2a and 2b). Findings While previous research converges on the idea that the provision of a written description of tactile properties deriving from the product...
Journal Articles
Journal of Consumer Marketing (2020) 37 (1): 55–64.
Published: 14 November 2019
...Subhash Jha; M.S. Balaji; Marla B. Royne Stafford; Nancy Spears Purpose This paper aims to examine the effects of purchase environment, product type and need for touch (NFT) on cognitive response, affective response and overall product evaluation in the USA and India. Design/methodology...

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