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Keywords: Negative WOM
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 721–733.
Published: 19 April 2023
... 20 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Dark Triad Avoidance Revenge-seeking Negative affect Negative WOM Vindictive complaining Service providers have long realized the need to meet the expectations...
