...Tyler Hancock; Stacie F. Waites; Catherine M. Johnson; Jennifer L. Stevens Purpose This study aims to identify the impact that Machiavellianism, narcissism and psychopathy tendencies have on avoidance and revenge-seeking after a service failure. The research examines the role that negative affect...

... effectiveness than attractiveness. Only for males, negative affect mediated the relationship between ad effectiveness and exposure to a successful spokesperson. Practical implications Practitioners should be aware of the negative influence of a financially successful spokesperson overall, especially if he...