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Keywords: Numeric cognition
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (6): 408–416.
Published: 12 September 2016
... at: rvaidyan@d.umn.edu 20 10 2015 08 06 2016 17 06 2016 21 06 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Acquisition utility Font size in ads Numeric cognition Price promotions Price size congruity...
