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Keywords: Numeric cognition
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (6): 408–416.
Published: 12 September 2016
... a different processing mechanism compared to when the relative font size of the SP is bigger? Theories of numerical cognition, the manner in which the mind processes numeric information, suggest that such differences should matter (Xia, 2003). Understanding how altering the font sizes of pricing information...
