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Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Praveen Aggarwal, Rajiv Vaidyanathan

Journal of Consumer Marketing (2016) 33 (6): 408–416.

https://doi.org/10.1108/JCM-10-2015-1587

Published: 12 September 2016

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Journal Articles

The customer is king: culture-based unintended consequences of modern marketing

Chang Soo Kim, Praveen Aggarwal

Journal of Consumer Marketing (2016) 33 (3): 193–201.

https://doi.org/10.1108/JCM-01-2015-1273

Published: 09 May 2016

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Journal Articles

Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation

Praveen Aggarwal, Chang Soo Kim, Taihoon Cha

Journal of Consumer Marketing (2013) 30 (5): 392–399.

https://doi.org/10.1108/JCM-02-2013-0453

Published: 26 July 2013

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Journal Articles

Barriers to the adoption of really‐new products and the role of surrogate buyers

Praveen Aggarwal, Taihoon Cha, David Wilemon

Journal of Consumer Marketing (1998) 15 (4): 358–371.

https://doi.org/10.1108/07363769810226000

Published: 01 August 1998

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Journal Articles

Surrogate buyers and the new product adoption process: a conceptualization and managerial framework

Praveen Aggarwal

Journal of Consumer Marketing (1997) 14 (5): 391–400.

https://doi.org/10.1108/07363769710179419

Published: 01 October 1997

View article titled, Surrogate buyers and the new product adoption process: a conceptualization and managerial framework

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Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

The customer is king: culture-based unintended consequences of modern marketing

Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation

Barriers to the adoption of really‐new products and the role of surrogate buyers

Surrogate buyers and the new product adoption process: a conceptualization and managerial framework

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