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Journal Articles

The customer is king: culture-based unintended consequences of modern marketing

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Chang Soo Kim, Praveen Aggarwal
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 193–201.
https://doi.org/10.1108/JCM-01-2015-1273
Published: 09 May 2016
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Journal Articles

Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation

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Praveen Aggarwal, Chang Soo Kim, Taihoon Cha
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (5): 392–399.
https://doi.org/10.1108/JCM-02-2013-0453
Published: 26 July 2013
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