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Keywords: PAD scale
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 87–98.
Published: 27 November 2019
... states. Entertainment Shopper satisfaction Emotional states PAD scale Shopping malls Desire to stay Although several studies describe entertainment activities and facilities in shopping malls (Lotz et al., 2010 ; Stoel et al., 2004), research providing a systematic...
