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Keywords: PR (public relations)
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (3): 242–244.
Published: 03 May 2011
... Media . London : Kogan Page 2009 . 222 pp. (Hardback) , ISBN: 978 0 7494 5329 9 © Emerald Group Publishing Limited 2011 --> Communication Cross‐cultural International PR (public relations) Social media Communication is one of the most important functions to master in order...
