... mobile eye tracking. If possible small-scale pilot studies should be included in papers to show that the more appropriate method, less affected by attention biases, was chosen. Practical implications Managers should trust research where the ability of package design to attract attention on a shelf...

...Polymeros Chrysochou; Alexandra Festila Purpose Do the package designs of organic products differ from those of conventional products and which package design elements are used more systematically in organic products? This paper aims to address this question by exploring the package design...

...Dan Zhang Purpose This research aims to investigate whether and how differences may exist in children’s preferences of package design across cultures, with a focus on three aspects of package design: curvilinearity, figurativeness and complexity. Design/methodology/approach A large-scale...