.... Study 3 was a questionnaire survey. Findings The results demonstrate that worry induces young consumers’ identification with peers, and is more related to youth’s purchase intention for social status associated products rather than hedonic products. Sadness induces young consumers to follow...

... a self-administered survey of 285 young Greek adults. Findings – Young individuals appear to be particularly susceptible to their peers’ evaluations of consumption matters. However, those who experience family disruptions and have a low socio-economic status are least likely to communicate...