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Keywords: Perceived healthfulness
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Journal Articles
Anita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel Ángel Zúñiga, Ivonne M. Torres
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (7): 869–883.
Published: 18 August 2023
... distributed 1,000 surveys, of which 858 surveys were used, and in the second step, the authors distributed 1,000 surveys and were able to use 891 surveys. Findings Results show that respondents with higher levels of dietary restraint have higher levels of perceived healthfulness. In addition, respondents...
