Keywords: Perception of self
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Journal Articles
Journal of Consumer Marketing (2017) 34 (4): 306–318.
Published: 12 June 2017
...Francisco Guzmán; Audhesh K. Paswan; Robert O. Fabrize Purpose Migration shapes our societies, values, markets, consumption and even the notion of self. The purpose of this paper is to investigate the effect of migration in the perception-of-self and if differences in the perception-of-self...

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