...Ali Mahdi; Maya F. Farah; Zahy Ramadan Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers believe fake...

...Per Åsberg Purpose Brand architecture and brand portfolios have been regarded as absolute entities to be analysed from the company’s perspective. The purpose of this study is to question such a uniform view by adding a perceptional dimension to the two concepts. Design/methodology/approach...

... attitudes Perceptions Reality The concept of authenticity has received increased attention over the last several years as companies and brands seek out ways to be genuine in the eyes of the consumer. A proliferation of packaging and advertisements promising “real, genuine, and authentic” supports...

... product preference. The main marketing strategies for which this method can yield useful information are: solidifying consumers’ current perceptions and evaluations of the product; and changing consumer perceptions of the product. Implications for marketing professionals are discussed. Consumer...

..., and various costs of consumption. In the proposed model, benefits and costs are defined in terms of consumers’ perceptions in the activities of acquisition, consumption, and maintenance, as well as consumers’ expectation of value satisfaction before buying. © MCB UP Limited 2001 Consumer...

...Soo Jiuan Tan Using experimental design and conjoint analysis, this paper studies the risk perception of Singaporean consumers on Internet shopping, and tests the effectiveness of several risk‐reducing strategies that Internet marketers could use in promoting online shopping among consumers...

..., these attribute covariance perceptions may lead to biased product evaluations. Using an experimental design, this study examines the accuracy of consumers’ product attribute covariance beliefs as a function of their product experience and the relevancy of product information to which they are exposed prior...

...Thomas E. DeCarlo Examines consumer perceptions regarding the effectiveness of government‐mandated alcohol warning labels and organizational efforts to promote responsible drinking from the perspective of social judgment theory. Investigates receiver involvement as a predictor of perceived...

... Labelling Marketing Perceptions Products Competitive analysis lies at the heart of a company′s strategic decision making. Within the context of marketing decisions, decision makers constantly search for answers to such questions as how do we compare with our competitors? What are our strengths...

... the realities of television viewing and technology′s impact on viewer habits. We argue that a major part of that reality involves the basic concept of polychronic time use. © MCB UP Limited 1994 Advertising Consumer behaviour Focus groups Gender Leisure Lifestyles Perceptions Psychographics...

... and product cues in an advertisement can enhanceperceptions of utility via increases in the internal reference price, the perceived value implied by the offering price, and perceptions of product quality. © MCB UP Limited 1993 Advertising Perceptions Product quality Promotion USA VOLUME 10...

...Leland Campbell; William D. Diamond Considers the differences between consumer perceptions of nonmonetary promotions such as free extra product and monetary promotions such as discounts and rebates. Reports on an experiment which found that monetary promotions did not have to be as large...