...Marine Kergoat; Thierry Meyer; Jean-Baptiste Legal Purpose This study aims to investigate whether the effect of exposure to video communication displaying physical activity (PA) would affect viewers’ snacking behavior depending on the type of message. Specifically, it is expected that food intake...

...William J. Montford; John Peloza; Ronald Earl Goldsmith Purpose The current research contributes to the marketing literature by examining, and more importantly, better understanding a presentation format (i.e. PACE) in which caloric information is complemented with physical activity time required...