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Keywords: Policy
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Journal Articles
Japanese pricing policies
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (4): 5–17.
Published: 01 August 1996
... purchases. This can be quite high in view of strong competition or during business slump. Japanese companies can often sell at costs to maintain the lifetime employment system, forgoing profits instead of laying off workers. Japan Policy Pricing A joint US‐Japan price study of 112 products...
