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Keywords: Political efficacy
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Journal Articles
“Mind the gap”: to succeed in marketing politics, think of social media innovation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (6): 806–817.
Published: 28 June 2019
... political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory...
