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Keywords: Political marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (6): 806–817.
Published: 28 June 2019
...Patrick Amfo Anim; Frederick Okyere Asiedu; Matilda Adams; George Acheampong; Ernestina Boakye Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (7): 646–663.
Published: 13 November 2017
...Pramod Iyer; Atefeh Yazdanparast; David Strutton Purpose Political marketing is unable to reach out or influence voters as it once did. This study aims to identify means for political marketers to effectively reach to voters. Specifically, this study examines the role of different WOM/e-WOM...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (2): 136.
Published: 20 March 2009
... --> Social marketing Democracy Political marketing This book has an engaging premise – not only is the field of marketing a good representation of democracy, but it also can be a positive force on behalf of democracy. The authors, John A. Quelch and Katherine Jocz, provide a philosophically...
