Keywords: Prescription medicines
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2005) 22 (7): 379–387.
Published: 01 December 2005
... Pharmaceuticals industry Prescription medicines An executive summary for managers and executive readers can be found at the end of this issue. While advertising expenditures continue to grow every year in the USA, marketers, executives, policy makers, academics, and the general public continue to debate...

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