...Vahid Rahmani; Elika Kordrostami Purpose The COVID-19 pandemic has disrupted numerous businesses and upended the lives and shopping habits of most consumers. This study aims to examine the price sensitivity and the efficacy of online reviews during a pandemic crisis. Design/methodology/approach...

... the central role that price is likely to play in a consumer’s decision to purchase or not to purchase an offer associated with a CRM campaign, to the best of the authors’ knowledge, very few have examined price framing effects in a CRM context. This paper aims to explore the effect of rightmost digits...

...Sumitava Mukherjee; Arvind Sahay Purpose This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (nocebo effects), and to understand how price levels impact such judgments. Design/methodology/approach In all experiments...

... from a public university in California asking them to select between apples based on a combination of price, origin and presence/absence of an ecological indicator. The authors collected information on their shopping attitudes, their affinity for international trade and demographic identifiers...

...Eyal Gamliel; Ram Herstein Purpose This paper aims to examine the effect of framing price promotion on consumers' purchase intentions. Retailers typically use the term “save” to present their price deal offers. However, prospect theory predicts that people will be more willing to waive the gain...

...Concha R. Neeley; Kyeong Sam Min; Pamela A. Kennett‐Hensel Purpose This paper aims to evaluate the relationships among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product. While these variables' impact on decision making within...

...Ramaprasad Unni; L.P. Douglas Tseng; Deepa Pillai Purpose The purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent online on these potential differences. Design/methodology/approach...

... the demand curve, creating a ladder of genuine benefits, escalating innovation/elevating quality/and delivering a flawless experience, extending the price range and positioning of the brand, customizing value chains to deliver on the benefit ladder, using influence marketing and seeding success through brand...

... . The Invisible Touch – The Four Keys of Modern Marketing . New York, NY : Warner Books   2000 . 256 pp. , ISBN: ISBN 0‐446‐52417‐4   US $21.95 Marketing Packaging Pricing Communication Brands “What is satisfaction?” declares in a mere ten pages what marketers and salespeople have...

...James A. Talaga; Louis A. Tucci New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet represents an ideal case study of the different elements that enter into consumer’s price equation. College students were asked to rate the likelihood...

...Gul Butaney Robert J.   Dolan and Herman   Simon . Power Pricing . New York, NY : The Free Press   1997 . 396 pp. , ISBN: ISBN 068483443X   $40 (hb) Pricing Pricing strategy Chapter Six extends the customization concept to address pricing complexity...

...Frank Alpert In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of the Journal of Consumer Marketing, “Price signaling: does it ever work?”, by Alpert, Wilson and Elliott. In this response to Koku’s comment...

...Carol Howard; Paul Herbig Reviews the strategy and cultural foundations of Japanese pricing practices. Looks at: pricing objectives, pricing factors, pricing tactics, discounts, rebates and credits. Concludes that for Japanese companies it is not the apparent profit an individual product can earn...

...William B. Dodds Discusses a conceptual model of consumers′ product evaluation that should help marketers′ understanding of price setting. Provides a conceptual model that incorporates acceptable value range and that examines the influence of price and store name information on quality,monetary...