... and economic motives, and in turn whether this may influence costly pro-environmental behavior. In Study 1, a conflict between normative and economic motives was emulated by altering the salience of social cues as well as the price of the pro-environmental alternative, to examine to what extent participants...

...Audhesh Paswan; Francisco Guzmán; Jeffrey Lewin Purpose This study aims to focus on people’s pro-environmental behavior and investigates its dimensions and determinants. As environmental sustainability attracts increased scrutiny, understanding end consumers’ pro-environmental behavior becomes...

... influence Pro-environmental behavior Self-congruity Social norms Social risk Over the last 40 years, a significant amount of research has been conducted to identify the determinants of pro-environmental consumer behavior. (Kinnear et al., 1974 ; Balderjahn, 1988 ; Bamberg, 2003...

...Leila Elgaaied Purpose So far, few studies dealing with the determinants of pro‐environmental behavior have examined the impact of emotional variables. This research aims to extend previous work on the role of affective motivations underlying ecological behavior by exploring the influence...