..., these attribute covariance perceptions may lead to biased product evaluations. Using an experimental design, this study examines the accuracy of consumers’ product attribute covariance beliefs as a function of their product experience and the relevancy of product information to which they are exposed prior...

... measure the way in which consumers comprehend product information and the meanings they form about products? As this article will outline, the desired effects of marketing communication and promotional strategies (e.g. positive brand attitudes,positive purchase intentions) are guided...

..., pod configuration matters when using 15‐second related and unrelated commercials in conjunction with other longer commercials. © MCB UP Limited 1994 Advertising Brand awareness Marketing Product information Recognition Research Television While the popularity of 15‐second...

... and levels of corporate activities described in the corporate ads are detailed in Table II . The text of the stimulus materials used in the research is presented in Table III . Advertising Consumer attitudes Corporate image Environment Grants Market research Product information Surveys...

... a surprisingly sophisticated market, with a need to define target segments and focus retailers′ attention on two steps: emphasize the image and social nature of shopping in the store, and adopt a strong in‐store selling program once teens arrive. Marketing strategy Product information Retailing Target...