...Magali Trelohan Purpose This study aims to revisit and extend the work of Fugate and Phillips (2010) on product gender perceptions by examining whether societal changes, such as the #MeToo movement and shifts in gender roles, have altered the determinants of product gender perceptions in France...

...’ purchase intentions for different product categories. Design/methodology/approach The study investigates consumer reaction to disgusting stimuli related to attractiveness, expertise and trustworthiness products by means of closed-ended questionnaires administered to three consumer samples. Findings...

...James H. Martin Businesses will spend millions of dollars associating their products with athletes through product endorsements. Finding the “best” athlete to make the endorsement is a crucial decision. Several theoretical perspectives suggest that the sport from which the athlete comes may...

...Ugur Yavas; Dogan Eroglu Describes a method to analyze competitive standing of a product,brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications. © MCB UP Limited 1995 Competitiveness Decision making...