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Keywords: Promotions
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Journal Articles
Understanding impulse buying: a two-faceted tale
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (7): 884–896.
Published: 29 August 2023
...Cherouk Amr Yassin; Ana Maria Soares Purpose Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions, as well as promotions, on impulse buying (IB). Specifically, this study...
Journal Articles
Do consumers appreciate promotional gifts?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (3): 305–314.
Published: 24 January 2023
...Marek Hudik; Miroslav Karlíček; David Říha Purpose This paper aims to examine whether consumers’ appreciation of promotional gifts exceeds firms’ cost of providing these gifts. The paper also compares characteristics of appreciated and unappreciated gifts. Design/methodology/approach...
Journal Articles
Harm in price promotions: when coupons elicit reactance
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (4): 302–310.
Published: 13 June 2016
... 2015 03 06 2015 25 09 2015 12 01 2016 31 03 2016 04 04 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Promotions Attitudes Coupon expiration date Coupon value Psychological reactance Price...
