... efforts and public policy, which could help consumers to make informed choices when purchasing dietary supplements. Originality/value A growing awareness of the importance of maintaining a healthy lifestyle has motivated consumers of all ages to consider alternative remedies, most notably using...

... is dissimilar to US regulatory system, the effects of health claims in Japan are different from those in the USA. By analyzing various effects of Japanese system on consumer evaluation of food healthiness, this study contributes to a better understanding of the impacts of the public policy and food marketing...

... conditions that are stigmatized or produce symptoms that are difficult to recognize. In such cases, DTC advertisements may prompt consumers to seek medical treatment. Pharmaceutical products Advertising Consumer behaviour Public policy An executive summary for managers and executive readers can...