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Keywords: Public policy implications
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Journal Articles
Abhijit Roy, Marat Bakpayev, Melanie Florence Boninsegni, Smriti Kumar, Jean-Paul Peronard, Thomas Reimer
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 431–444.
Published: 28 February 2023
..., the authors discuss public policy implications and outline future research directions. Originality/value The authors highlight specific gaps in the literature on IR 4.0. First, past studies in consumer well-being did not incorporate substantial changes that emerging IR 4.0 technologies bring, especially...
