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Keywords: Publicity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1995) 12 (2): 4–18.
Published: 01 May 1995
... of consumer goods to overcome these problems, as well as provide other advantages. These other advantages are: increased consumer reliability in green products and their claims; increased access to environmental information; increased access to new markets; publicity and reduced public criticism...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (3): 44–54.
Published: 01 September 1994
...Beth Hogan Henthorne; Tony L. Henthorne The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews...
