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Keywords: Purchase environment
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Journal Articles
Haptic information processing and need for touch in product evaluation
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 55–64.
Published: 14 November 2019
...Subhash Jha; M.S. Balaji; Marla B. Royne Stafford; Nancy Spears Purpose This paper aims to examine the effects of purchase environment, product type and need for touch (NFT) on cognitive response, affective response and overall product evaluation in the USA and India. Design/methodology...
