...Byoungho Jin; Ji Hye Kang Purpose The purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand. For this purpose, it proposes a composite model incorporating two behavioral...

...Hee Yeon Kim; Jae‐Eun Chung Purpose Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control...

...Paurav Shukla Purpose The consumer culture in recent times has evolved into one of the most powerful ingredients shaping individuals and societies. Although the behavioural intentions and purchase decisions related models continue to dominate research and managerial practice, a deeper look...

...Julie Fitzmaurice Purpose This exploratory research aims to investigate the consumer splurge purchase and compare characteristics about the splurge purchase for high‐materialism consumers versus low‐materialism consumers. Design/methodology/approach The study sample was a convenience sample...

...Alain d'Astous; Suzanne Mathieu Purpose Research on fairly‐traded products has shown that changing consumers' attitudes may not be the best strategy to bring consumers to purchase these products. The objective of this study is to examine a different, non‐cognitive approach based on the utilization...

...Kyoung‐Nan Kwon; Mi‐Hee Lee; Yoo Jin Kwon Purpose The purpose of this paper is to investigate the effects of perceived product characteristics (i.e. involvement, product type, and switching cost) and consumer value consciousness on private brand purchase intent. Design/methodology/approach...

...Matthew Tingchi Liu; Yu‐Ying Huang; Jiang Minghua Purpose The purpose of this paper is to investigate the relationships between attractiveness of athlete endorsers, match‐up, and consumers' purchase intention embedded in the China context. Design/methodology/approach The authors used a 3×2×2...

...Julie Tinson; Clive Nancarrow Purpose Practitioners in particular have noted that kids are growing older younger (KGOY) and academic research has in parallel shown that children are becoming more involved in the final stages of purchase decisions, albeit in a limited number of product categories...

...Long‐Yi Lin; Chun‐Shuo Chen Purpose The main purpose of this study is to explore the influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decision. Design/methodology/approach Taiwan, China and the USA were the three countries selected...

...Samsinar Md. Sidin; Dahlia Zawawi; WongFoong Yee; Ruhana Busu; Zalfa Laili Hamzah The objective of this research is to investigate the effects of sex role orientation on role structure in family decision making in Malaysia. Four different purchase decisions were examined. A total of 240 couples...

... of shoppers patronizing online stores, it is imperative for marketers, online or offline, to develop a better understanding of the Internet surfers and shoppers. In addition, it is also crucial to better comprehend their attitudes, pattern of information acquisition and purchase decision‐making process. Only...

... papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive...

... loyalty and subsequent purchase behavior. A field experiment was conducted on 240 customers of a theater subscription, using a Solomon Four Group design to evaluate the impact of an intervention on loyalty and subsequent purchase behavior. The intervention increased levels of perceived approachability...

...Paul Henry It is well established that consumers employ purchase criteria that can be characterized as either more functionally oriented or more expressively oriented, depending on the category and situation. However, the literature review revealed a lack of clarity as to how (and if) social class...

... (2000) suggest that the mall is “entertainment” for teen girls. The decision process for item/purchase choice within the mall is usually product specific and teens are notoriously fickle shoppers (Business Week, 2001). In addition, teens buy when prompted within the mall cultural structure and want...

...., 1995; Solomon, 2002). Advent of the Internet as a shopping medium © MCB UP Limited 2002 Internet Purchasing Motivation This study aims to examine the non‐functional motives of online shoppers, to see if Tauber’s (1972) set of motives, representing Sheth’s (1983) non...

... , 2000 . 317 pp. , ISBN: 1‐894020‐67‐7   $26.95 US $30.00 Can. Marketing Purchasing Internet Consumer behaviour Frank Feather is an e‐commerce consultant and futurist. Consequently, his books are about the future. In 1994 he published The Future Consumer, containing...

...Tammi S. Feltham A widely held assumption is that brands purchased by the family will continue to be purchased by the children when they become adults. However, little consumer research actually exists on continued parental influence on young adults’ purchasing decisions. Using data from two...

...Demetrios Vakratsas Previous research has rarely considered purchase acceleration as a measure of consumer deal‐proneness. Also recent studies have found that the effect of demographics either on brand choice or purchase timing is marginal. Examines the effects of demographics on household...

... Consumer marketing Ethnic groups Promotional coupons Purchasing Over the past decade research on the consumption‐related behavior of ethnic consumers has gained much attention in the marketing literature. In particular, studies examining coupon redemption among ethnic consumers have suggested...