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Keywords: Relationship closeness
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (5): 576–586.
Published: 11 August 2021
...Theeranuch Pusaksrikit; Sydney Chinchanachokchai Purpose The purpose of this paper is to examine the effects of cultural differences and the types of relationship closeness involved in recipients’ emotional and behavioral reactions after receiving disliked gifts. Design/methodology/approach...
