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Keywords: Relativism
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Journal Articles
Investigating consumer ethical beliefs: role of moral philosophies and personality traits
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 685–701.
Published: 06 April 2023
...Prachi Gala; Rahul Chauhan; Robert King; Scott Vitell Purpose This research looks at the main effect of individuals’ moral philosophies, idealism and relativism, and its impact on the four dimensions of the consumer ethics beliefs – active benefit, passive benefit, no harm and doing good...
