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Keywords: Resource scarcity
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Journal Articles
Journal of Consumer Marketing (2026) 43 (1): 66–80.
Published: 30 December 2025
... PDB consumers with low resource scarcity are more inclined to engage in endeavors more oriented toward future planning because they perceive a high level of uncertainty in their lives. This perception, in turn, plays a role as a mediator and motivates them to adopt long-term-oriented actions...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 756–779.
Published: 05 June 2025
... of its intricacies and steers future research, benefiting researchers and managers alike. Resource scarcity Decision-making Financial constraint Arnab Akash Saikia can be contacted at: arnab_s@ms.iitr.ac.in 13 06 2024 30 12 2024 05 04 2025 04 05 2025 © 2025...

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