Keywords: Resource scarcity
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Journal Articles
Journal of Consumer Marketing (2026) 43 (1): 66–80.
Published: 30 December 2025
... PDB consumers with low resource scarcity are more inclined to engage in endeavors more oriented toward future planning because they perceive a high level of uncertainty in their lives. This perception, in turn, plays a role as a mediator and motivates them to adopt long-term-oriented actions...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 756–779.
Published: 05 June 2025
... Licensed re-use rights only Resource scarcity Decision-making Financial constraint Additionally, previous literature on financial scarcity from both the domains of marketing and psychology has studied it as being both objective and/or subjective (Sarial-Abi et al., 2021). Financial...

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