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1-8 of 8
Keywords: Restaurants
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (7): 520–529.
Published: 09 November 2015
... of the Japanese tea ceremony in Japan and its influence on Japanese culture. key principles underlying the Japanese tea ceremony and their relationship to Zen Buddhism are summarized and the ways in which these principles are reflected in the service provided by Japanese restaurants are explored. Findings...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (2): 104–113.
Published: 22 March 2011
...Kenneth Bates; Scot Burton; Kyle Huggins; Elizabeth Howlett Purpose There are initiatives proposed in a number of states that would mandate calorie information disclosures from restaurant chains on their menus and menu boards. Such labeling laws have already been passed in New York City...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (6): 369–377.
Published: 12 September 2008
... demographic adopts and uses loyalty and discount cards. © Emerald Group Publishing Limited 2008 Loyalty schemes Relationship marketing Promotional methods Restaurants Hospitality services United Kingdom An executive summary for managers and executive readers can be found at the end...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (6): 598–607.
Published: 01 December 1998
... Restaurant Corporation. The paper begins with a brief overview of the Mexican franchising market and the relatively recent changes in Mexican law that have made franchising in Mexico an attractive business opportunity. The focus of the remainder of this paper is the entry of Silver Streak into the Mexican...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (6): 587–597.
Published: 01 December 1998
... to be commonly used in Australia (Frazer and McCosker, 1995/6) but have not been investigated in other countries, possibly because of lack of availability of data. © MCB UP Limited 1998 Alignment Franchising International marketing Mexico Restaurants Strategic planning Although...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (4): 397–407.
Published: 01 August 1998
...Kabir C. Sen The paper summarizes predictions about the use of franchising as an expansion strategy and examines them through an empirical investigation of a sample of restaurant franchisors. The restaurant industry is an appropriate field for such an investigation as franchising is extensively...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (4): 41–54.
Published: 01 December 1994
... between female‐headed single parent families′ and two parent families′ food purchasing patterns. Examines the frequency of use of convenience foods and restaurants and restaurant spending levels, to determine if there are differences between the two family types. Reveals that similar purchasing patterns...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (2): 17–24.
Published: 01 June 1994
... Consumer attitudes Diseases Drinks industry Food industry Health Media Restaurants During the past several years a number of products have been the focus of media attention because of their perceived potential to have a positive influence on consumers′ health. Some companies have capitalized...
