Keywords: Restaurants
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Journal Articles
Journal of Consumer Marketing (2015) 32 (7): 520–529.
Published: 09 November 2015
... of the Japanese tea ceremony in Japan and its influence on Japanese culture. key principles underlying the Japanese tea ceremony and their relationship to Zen Buddhism are summarized and the ways in which these principles are reflected in the service provided by Japanese restaurants are explored. Findings...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2008) 25 (6): 369–377.
Published: 12 September 2008
... demographic adopts and uses loyalty and discount cards. © Emerald Group Publishing Limited 2008 Loyalty schemes Relationship marketing Promotional methods Restaurants Hospitality services United Kingdom An executive summary for managers and executive readers can be found at the end...
Journal Articles
Journal Articles
Journal of Consumer Marketing (1998) 15 (6): 587–597.
Published: 01 December 1998
... to be commonly used in Australia (Frazer and McCosker, 1995/6) but have not been investigated in other countries, possibly because of lack of availability of data. © MCB UP Limited 1998 Alignment Franchising International marketing Mexico Restaurants Strategic planning Although...
Journal Articles
Journal of Consumer Marketing (1998) 15 (4): 397–407.
Published: 01 August 1998
...Kabir C. Sen The paper summarizes predictions about the use of franchising as an expansion strategy and examines them through an empirical investigation of a sample of restaurant franchisors. The restaurant industry is an appropriate field for such an investigation as franchising is extensively...
Journal Articles
Journal Articles

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