Keywords: Risk management
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Journal Articles
Journal of Consumer Marketing (2010) 27 (4): 304–312.
Published: 29 June 2010
..., it is hypothesized: Esther Swilley can be contacted at: esthers@ksu.edu © Emerald Group Publishing Limited 2010 Communication technologies Risk management Data security Privacy Customer orientation An executive summary for managers and executive readers can be found at the end...
Journal Articles
Journal of Consumer Marketing (2009) 26 (3): 224–225.
Published: 01 May 2009
... management can make the crisis worse” (Hyslop), Chapter 15 “Organizational barriers to crisis and public affairs management” (Bridgeman), and Chapter 16 “Risk managers” (Vernier). From these chapters emerges the consistent theme that while a crisis is sudden and requires an immediate response preparation...
Journal Articles
Journal of Consumer Marketing (2007) 24 (7): 406–418.
Published: 06 November 2007
... in the not‐so‐recent past that is viewed as more pleasant. The past is looked upon as the “good old days” and an escape from present problems and challenges. © Emerald Group Publishing Limited 2007 Elderly people Internet Nostalgia Risk management Consumer behaviour An executive summary...
Journal Articles
Journal of Consumer Marketing (2007) 24 (2): 68–70.
Published: 27 March 2007
... is communicated to them. Michael L. Capella can be contacted at: Michael.l.capella@villanova.edu © Emerald Group Publishing Limited 2007 Tobacco Cigarettes Risk management Because of the harmful effects of cigarette smoking, a coalition of well‐funded public and private agencies in the USA...
Journal Articles
Journal of Consumer Marketing (2007) 24 (2): 122–123.
Published: 27 March 2007
....   $27.95 © Emerald Group Publishing Limited 2007 --> Risk management Ethics Business ethics Disasters Part warning, part confessional, part strategy, and part marketing piece for the Integrity Institute, Managing Risks. is a must read for corporate executives concerned...

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