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Keywords: S-O-R framework
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Journal Articles
Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (2): 180–195.
Published: 09 February 2024
... at: richa.misra@jaipuria.ac.in 23 05 2023 21 09 2023 02 12 2023 03 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumption values S-O-R framework Flow experience Ascribed responsibility Sustainable luxury brands...
