...Bénédicte Bourcier-Béquaert; Corinne Chevalier; Gaëlle Marie Moal Purpose This study aims to examine how exposure to female models in advertisements can create identity tensions in senior women and how they manage the comparison and develop different adaptation strategies to deal...

...Delphine Le Serre; Karin Weber; Patrick Legohérel; Karim Errajaa Purpose This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward...