...Janina Haase; Klaus-Peter Wiedmann; Franziska Labenz Purpose Sensory perception is an important factor to understand and effectively appeal to consumers. As consumers process information consciously and subconsciously, both perception levels (explicit and implicit) are essential to investigate...

... or dissatisfaction. Thus it is a very comprehensive study on sensual delight in the restaurant industry. © Emerald Group Publishing Limited 2012 Fine dining Restaurant Sensual delight Consumption emotions Food products Sensory perception Customer satisfaction An executive summary for managers...