Keywords: Singapore
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2003) 20 (1): 10–27.
Published: 01 February 2003
... region, as compared to Western countries, the data were collected in Singapore. The attracting, informing, positioning, and delivering (AIPD) model provided the conceptual foundation for the research. Survey findings reveal that Singaporean consumers have distinct preferences when visiting commercial Web...

or Create an Account

Close subscription notice
Close access options