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Keywords: Situated learning
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Journal Articles
Cross-cultural perspective of situated learning and coping: understanding psychological closeness as mediator
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 10–20.
Published: 10 September 2019
...Mousumi Bose; Lei Ye Purpose Extant consumer behavior research has alluded to consumer learning; however, little research exists regarding situated learning and its relation to coping with respect to stressful consumption experiences. The purpose of this research is to study situated...
