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Keywords: Snacking
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Journal Articles
Influence of “health” versus “commercial” physical activity message on snacking behavior
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (2): 170–179.
Published: 14 November 2019
...Marine Kergoat; Thierry Meyer; Jean-Baptiste Legal Purpose This study aims to investigate whether the effect of exposure to video communication displaying physical activity (PA) would affect viewers’ snacking behavior depending on the type of message. Specifically, it is expected that food intake...
