...Bilge Baykal; Ozlem Hesapci Karaca Purpose The purpose of this study is to contribute to the existing knowledge on two aspects. First, the authors introduce a conceptual model based on the social capital theory (SCT) to understand the mechanisms through which social capital factors affect...

... with the traditional C2C transactions, on websites such as eBay, where the company website facilitates the transaction between consumers, charges a fee to sellers and provides limited information about buyers and sellers. Design/methodology/approach Drawing from media richness theory and social capital theory...

...Hounaida El Jurdi; Roudaina Houjeir Purpose Recent scholarship has highlighted the complexity of buyer-seller relationships in emerging markets and called for a better understanding of the cultural norms shaping such relationships. This paper aims to draw on social capital theory to explore...

... with a multicultural behaviour, and is therefore not always “appropriated as a form of cultural capital”. Social capital Asia Multicultural marketplaces Conviviality Ethnic cuisines Multicultural consumer behaviour An executive summary for managers and executive readers can be found at the end...

... to influence), social capital (opportunistic use of social influence), and social leadership ability (persuasive “power”) is introduced. Hypotheses on the interrelations of these factors are proposed and the model is empirically tested using causal analysis. The survey data were collected in Germany...