... gender cues in the marketing mix. Research limitations/implications The product selection was based on a previous study and the sample was non‐random. Both of these decisions could be questioned. Practical implications These research results will allow one to understand whether social change...

...: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change . New York, NY : AMACOM   2009 . 294 pp.   US$24.95 © Emerald Group Publishing Limited 2010 --> Corporate strategy Forecasting Business excellence model Social change In light of the dynamic...

... Emerald Group Publishing Limited 2009 --> Consumers Social change Economic change 2011: Trendspotting for the Next Decade has to be the most refreshing book that I have ever read on consumers and business practices, a reading on environmental trends that will affect businesses...