Keywords: Social cognitive theory
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Journal Articles
Journal of Consumer Marketing (2022) 39 (4): 333–344.
Published: 25 April 2022
... individuals’ belief structure and norms, not much has been done to examine the interplay between environmental, personal and behavioral domains in sustainable consumption. Drawing on the theoretical perspectives of the social cognitive theory (SCT) and value–beliefs–norms (VBN), this study aims to contribute...
Journal Articles

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